masterclass the innovation expedition

In the masterclass The Innovation Expedition, the PGDT students were discovering the islands of the FORTH innovation map: the right moment for innovation, the innovation focus, relevant customers’ frictions, the secrets of ideation and essential elements in a business case for new concepts.

Gijs van Wulfen is an experienced ideation facilitator from The Netherlands. After working for years with innovation groups, he developed the FORTH innovation method: a fast and effective way to ideate new products, services and business models. He wrote several books, among which Creating Innovative Products & Services (2011) and The Innovation Expedition (2013). He was chosen in 2012 by LinkedIn as one of the 150 thought leaders and was listed on the International Top 40 Innovation Bloggers of 2012.


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